About
A highly analytical and creative Strategic Designer, Luisa excels at bridging innovation and business value by navigating the intersection of today and tomorrow. She leverages strategic foresight, digitalization, and AI to develop sustainable solutions within diverse, international, and transdisciplinary environments. With a proactive and structured approach, Luisa consistently transforms complex challenges into impactful, future-oriented designs.
Work
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Summary
Provided comprehensive hospitality services and operational support in a demanding mountain hut environment, ensuring high guest satisfaction.
Highlights
Managed daily operations including guest services, food and beverage service, and facility maintenance, ensuring a high standard of service for visitors.
Handled diverse customer inquiries and efficiently resolved issues, contributing to positive guest experiences and repeat visits.
Supported team efforts in maintaining a clean and welcoming environment, demonstrating adaptability and resilience in a fast-paced seasonal setting.
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Summary
Founded and operated a seasonal pop-up café, overseeing all aspects from concept development to daily operations and event management, driving community engagement.
Highlights
Established and managed a temporary and seasonal farm café, including organizing a successful Christmas market, driving significant community engagement and revenue.
Developed the entire business concept, from branding and menu creation to operational logistics and comprehensive customer service strategies.
Managed financial planning, inventory, and a small team, ensuring profitable operations and consistently high customer satisfaction ratings.
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Summary
Currently contributing to transformation processes at The New Normal, applying strategic design principles to foster innovation and change within organizational structures.
Highlights
Supported the analysis and optimization of internal processes, identifying key areas for improvement to enhance organizational efficiency.
Contributed to the development of strategic frameworks for future-oriented projects, aligning innovative solutions with client objectives.
Collaborated with cross-functional teams to integrate design thinking methodologies into core business operations, improving adaptability.
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Summary
Provided comprehensive graphic and web design services to a diverse portfolio of clients, driving brand visibility and enhancing digital presence.
Highlights
Managed end-to-end design projects for 6+ clients, including Reischmann Mode and Gemeinde Laupheim, delivering bespoke visual identities and website solutions.
Developed and executed creative strategies that significantly enhanced client brand recognition and user engagement across various digital platforms.
Ensured timely delivery of high-quality creative assets, consistently meeting client specifications and exceeding project deadlines.
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Summary
Supported corporate design initiatives and research projects, contributing to visual communication and brand consistency for a leading research institution.
Highlights
Assisted in the development and implementation of corporate design guidelines, ensuring visual coherence across all internal and external communications.
Conducted thorough research on design trends and their application within scientific communication, enhancing the institution's public image.
Contributed to the creation of impactful visual materials for presentations and publications, improving clarity and engagement of complex information.
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Summary
Engaged in foresight and participatory design projects, supporting the studio's efforts in envisioning future scenarios and fostering stakeholder involvement.
Highlights
Researched emerging trends and future scenarios, contributing valuable insights to strategic foresight projects.
Supported the facilitation of participatory workshops, effectively engaging diverse stakeholders in co-creation processes.
Assisted in the development of compelling visual communication tools to articulate complex future concepts effectively for various audiences.
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Summary
Gained comprehensive experience in creative concept development, copywriting, and design roles within a leading global advertising agency.
Highlights
Contributed to the development of creative concepts for multi-channel campaigns, supporting major brand initiatives and client objectives.
Assisted in copywriting and visual design, ensuring brand consistency and message effectiveness across various digital and print platforms.
Collaborated with cross-functional teams to deliver integrated marketing solutions, enhancing campaign reach and overall impact.
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Summary
Launched and managed a temporary screen-printed fashion collection, overseeing design, production, and marketing to drive sales and brand awareness.
Highlights
Spearheaded the design, production, and marketing of a temporary screen-printed fashion collection, successfully achieving market penetration and brand visibility.
Managed the entire product lifecycle from conceptualization and material sourcing to manufacturing and establishing sales channels.
Developed and executed targeted marketing strategies that increased brand awareness and drove product sales within a competitive market.
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Summary
Directed visual communication projects focused on spatial design, translating abstract concepts into engaging physical and digital experiences.
Highlights
Managed visual communication for spatial design projects, ensuring cohesive brand representation and narrative consistency in physical environments.
Developed innovative design solutions for exhibitions and installations, significantly enhancing visitor engagement and information delivery.
Collaborated closely with architects and project managers to seamlessly integrate design elements into spatial concepts and project timelines.
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Summary
Provided comprehensive hospitality services and operational support in a demanding mountain hut environment, ensuring high guest satisfaction.
Highlights
Managed daily operations including guest services, food and beverage service, and facility maintenance, ensuring a high standard of service for visitors.
Handled diverse customer inquiries and efficiently resolved issues, contributing to positive guest experiences and repeat visits.
Supported team efforts in maintaining a clean and welcoming environment, demonstrating adaptability and resilience in a fast-paced seasonal setting.
Languages
German
English
Skills
Strategic Design & Foresight
Strategic Foresight, Futures Studies, Design Thinking, Innovation Strategy, Problem Solving, Horizon Scanning, Scenario Planning, Transformation Processes, Systemic Thinking, Service Design.
Design & Visual Communication
Graphic Design, Web Design, Corporate Design, Visual Identity, Creative Direction, Multimedia Art, Communication Design, Spatial Design, Branding, User Experience (UX), Data Visualization.
Project & Workshop Management
Project Management, Workshop Facilitation, Concept Development, Stakeholder Engagement, Moderation, Research & Analysis, Client Management, Agile Methodologies, Process Optimization.
Entrepreneurship & Business Development
Business Concept Development, Operations Management, Marketing Strategy, Event Management, Product Lifecycle Management, Financial Planning, Customer Service, Brand Development.
Software & Tools
Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Miro, Microsoft Office Suite, Google Workspace, Webflow, Prototyping Tools.
Soft Skills
Collaboration, Analytical Thinking, Proactivity, Structured Work, Reliability, Team Leadership, Empathy, Adaptability, Presentation Skills, Customer Centricity, Interdisciplinary Collaboration, Critical Thinking.
Interests
Creative Arts
Poetry Slam, Theater, Artistic Expression, Creative Writing.
Outdoor Activities
Hiking, Skiing, Horse Riding, Nature Exploration.